The Archives:
Campaign Strategy
& Creative Direction
For as long as I can remember, I’ve loved bringing ideas to life through design, storytelling, and strategy. There’s something powerful about crafting campaigns that not only look great but connect with people and drive action. I’ve had the privilege of working with businesses and agencies to create impactful, results-driven campaigns—each with their own unique challenges and goals.
I’ve led concepting, provided art direction, pitched strategies to leadership teams, and used audience insights to develop full-circle campaigns—from ideation to design and video production, focus groups, and creative optimization in partnership with media placement.
Great campaigns are never built alone. Huge shoutout to the incredible teammates I’ve collaborated with over the years! Below are projects I’ve been part of.
Let’s get results!
Creating something great.
A series of campaigns I have been part of through my career:
“Get Your Win” Campaign
As Creative Director at Click Rain, I had the opportunity to lead (and originate) the "Get Your Win" campaign—designed to celebrate victories of all kinds. Whether it’s a bodybuilder pushing new limits or a mom enjoying her morning walk, everyone’s win looks different, and that’s something worth celebrating.
I contributed to concepting, pitch presentations, graphic production, basic video editing, and overall execution, ensuring the visuals and messaging were inclusive and motivating for a broad audience.
Great Faces.
Great Places.
While working at Lawrence & Schiller, I’ve had the privilege of working on numerous South Dakota Tourism campaigns and community efforts over the years—showcasing everything our state has to offer. From digital and traditional efforts to video shoots, user experience design, and art direction, this work has been a blend of creativity and passion.
It’s been a joy to help elevate South Dakota while traveling to amazing places, meeting incredible people, and capturing the heart of our “Great Faces, Great Places.”
So Many Campaigns.
So Much Production.
I’ll admit it—I should have been better about saving my work. But when you’re deep in the process of creating, it’s easy to forget to capture the moments and projects along the way.
Here’s a sampling of some random projects I’ve had the privilege of helping with throughout my career at Click Rain, Ervin & Smith, and Lawrence & Schiller. Each one holds a story, a challenge, and a bit of my creative heart.
Special shout out to Dan D2, Luke, Casey, Kayla, Cat, Chels, Michael, Maddie, Wade, Sarah, April, Erin, Paige, Brett, Matt S. Matt H, Amy, Kristy, Dan L, Alex, Mason, Wes, Issac, Antonio, Geoff J, Bailey, and so many more who have been part of my creative journey in an impactful way. I have enjoyed creating campaigns and traveling the country with you all!
Final SDSU Brand Video
Initial SDSU Video Direction—very rough direction to establish client approval (enjoy my lovely voice).
Need a campaign?
If you’re looking for a creative partner to help bring your next campaign to life, I’d love to connect! From strategy to execution, I bring a range of services and skills to the table to help you achieve impactful results.