Thoughts & Tips
A Marketing & Creative Blog
…where small businesses and marketers find creative inspiration, marketing advice, and design insights. From boosting your online presence to creating cohesive branding, explore practical advice tailored to help you grow.
Keeping It Real: Social Media Tips for Small-Town Businesses
Explore practical and low-cost social media tips for small-town businesses. From embracing imperfection to leveraging local talent, this guide shows how to create an authentic and engaging social presence that resonates with your community.
What’s in a Brand Name—The Blue Tin Design Story
What’s in a name? For Blue Tin Design, it’s a story rooted in family, hard work, and service. Learn how my grandparents’ legacy inspired the name and how I strive to carry their values into my work with businesses and agencies.
The Power of Cohesive Branding for Small Businesses
Is your brand sending the right message? Explore how consistent branding builds recognition, trust, and loyalty—and how small businesses can achieve it without breaking the bank.
Why Design Accessibility Matters (And How to Get Started)
Designing for everyone means better experiences and broader reach. Find out why accessibility matters in design and learn simple tips to make your website and materials more inclusive.
Why Setting Up Your Google Business Account is Crucial (And 5 Tips to Get Started)
Are customers finding your business online? Learn why a Google Business Profile is essential for small businesses, how it boosts visibility, and the simple steps to get yours up and running.
Smart Marketing for Small Businesses: Making Every Dollar Count (6 Tips)
Marketing doesn’t have to drain your budget. Discover practical tips for small-town businesses to maximize their marketing spend—and how working with a freelancer can save your small business money.