Why Setting Up Your Google Business Account is Crucial (And 5 Tips to Get Started)

As a small business owner, you want to be easy to find, right? That’s where Google Business Profile (formerly Google My Business) comes in. Think of it as your business’s online calling card. Whether someone is looking for your services, checking your hours, or reading reviews, your Google profile is often their first impression.

Why You Need It

  • Visibility Matters: When someone searches for businesses like yours, a complete and accurate Google profile can help you appear higher in local search results.

  • Trust Through Reviews: People trust reviews, and your Google profile showcases them front and center. It’s like word-of-mouth but digital.

  • Convenience for Customers: With your location, hours, and contact details easily accessible, you make it simple for customers to reach out or visit.

Google Search Bar

5 Tips for Setting Up or Updating Your Profile

  1. Claim Your Business: If you haven’t yet, head to Google Business Profile Manager to claim your profile.

  2. Fill Out Every Detail: Add your address, phone number, hours, and website. Double-check everything for accuracy.

  3. Use Photos: High-quality photos of your business, products, or services help you stand out.

  4. Encourage Reviews: Politely ask satisfied customers to leave reviews. Respond to reviews (both good and bad) to show you care.

  5. Update Regularly: If your hours change or you’re running a promotion, keep your profile current.


A well-maintained Google Business Profile not only helps people find you but also builds trust in your brand. Need help getting started? Feel free to reach out to me for guidance!


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